Predictive Innovation® is a revolutionary approach to innovation. It's a structured way of thinking that allows you to see what customers will want, in advance, and how to most profitably make it using readily available resources. It's proven by 25 years of scientific research and experience with the most innovative people and companies in the world. Stemming from work first applied at Apple Computer and now used at Samsung, Predictive Innovation® has been shown to increase profits by as much as 95 times traditional methods and cut risk in half. Core Skills is the first book in the series. It's an information packed practical how-to manual that doesn’t ignore important theory. It gives you the foundation needed to start using Predictive Innovation® in business and your personal life. No fluff, it's serious science written in clear & easy to read language so it's accessible to everyone including non-native English speakers. Each of the 23 chapters covers a powerful tool that you can build a career on. Step-by-step instructions guide you through applying powerful skills. Every time you read it you will learn something new.
- 125 photos and graphics
- over 100 examples on a wide range of topics
- 7 challenging exercises
Whether you are a product manager, C-level executive, engineer, entrepreneur, student, teacher, or curious thinker, Predictive Innovation®: Core Skills will fascinate you with a new way of looking at the world.
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Ide Bagus Siaputra –
Mark has written a great book in the area of innovation.
His book helps me to predict the next trend in the area of product and service development.
I’m utilizing his ideas to help customers in recognizing room for improvements.
The best part of all is that it helps me in improving my own business development.
Compared to similar books, it has strengths in the detailed explanations, yet presented in an easy to understand language.
It’s really a must have book for everyone who likes to predict, or even better to create, the next trend.
Tony Zink –
Many traditional innovation approaches involve unstructured brainstorming, generating a plethora of ideas, then running those ideas through a funnel… which does not necessarily result in the best solutions or the best ideas for projects. As Mark states in the book, innovation is profitably meeting an unmet desire. When you resort to unstructured brainstorming of ideas, though, you typically end up with a lot of wasteful noise… and not enough practical, profitable solutions to real problems.
The Predictive Innovation approach offers a structured, analytical set of methods for producing viable solutions or options… rather than simply brainstorming ‘nice-to-haves’ and wasting time evaluating and throwing most of them out the window.
Mark Frazier –
This is a lucid, insight-rich book that has the potential to generate breakthroughs in business, civic, and personal endeavors. I’d welcome an open source app that automates many of the methods that Mark has brilliantly mapped. One can only imagine what would happen if such an app shipped with GoogleGlasses – it’d create everyday levers to change the world.